JOIE has been one of the most sought after contemporary brands since its inception in 2001. Catering to the savvy, fashion minded, modern woman, Joie is understatedly chic and inspired by the Southern California lifestyle and its casual, yet sophisticated way of life. Originally known for its signature cargos, JOIE has emerged as a lifestyle brand, a complete collection of read-to-wear and accessories.
Owner and Creative Director, Serge Azria’s goal is to continue in JOIE’s success while progressively evolving the brand. The JOIE aesthetic, both modern and timeless in its appeal, draws its influence from vintage creations while successfully maintaining a fresh approach to fashion. JOIE’s expansion over the years has been rapid and holds a strong global presence in prestigious department stores and specialty shops.