Founded in 1960, it was originally named “Made In Heaven” with the goal of providing the most perfect-fitting, leg-lengthening jeans around. Effortless, understated and cool MIH is one of Britain’s most iconic denim brands. Four decades later, MIH has stayed true to this authentic heritage by creating fabulous-fitting jeans, with higher waists, the original dove logo and understated detailing, all in the finest quality denim. In 2005, Chloe Lonsdale, goddaughter of the original founder, spotted a gap in the market for beautifully tailored jeans with a cleaner, more sophisticated look. The rest is history….