Founded in 1968 by Gimmo Etro, to this day Etro remains a family business. The entrepreneurial venture began when Gimmo Etro launched a range of fabrics using noble and natural fibers, which he embellished with original designs and innovative color ways. The Paisley motif used to enrich the first collection was set to become the Etro mark of identity. The materials, the workings and a special talent with prints are what make Etro unique and inimitable. Today, the company is managed by Gimmo’s four children, Jacopo, Kean, Ippolito and Veronica.